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AI in Markets Benchmarks

Generative AI Economic Value in Banking Statistics

McKinsey estimates generative AI could add $200 to $340 billion in annual value to global banking; Citi puts the 2028 profit uplift at roughly 9%, or $170 billion. Both are projections, not audited outcomes. Each figure below names its source and year; none was generated by this site. These are analyst estimates built on adoption and productivity assumptions: read them as a ceiling under those assumptions rather than a committed forecast.

By AI Fin Hub Research · AI Fin Hub Team

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Statistics

The numbers worth quoting

1

Generative AI could add the equivalent of 200 to 340 billion US dollars in annual value to the global banking sector

The estimate corresponds to 9 to 15 percent of operating profit, with the largest projected gains in software engineering, customer operations, and marketing. It is a potential-value estimate under McKinsey's assumptions.

Source McKinsey, The economic potential of generative AI
2

Citi estimated AI could boost the banking industry's 2028 projected profits by about 9 percent, or 170 billion US dollars, from just over 1.8 trillion to close to 2 trillion

Citi's figure draws on a Treasury and Trade Solutions survey of 90 respondents (banks, insurers, asset managers) in April 2024. It is a projection of profit-pool uplift, not a measured result.

Source Citi GPS, AI in Finance
3

65% of respondents said their organizations regularly used generative AI in at least one business function, up from about one third a year earlier

This is the cross-industry adoption baseline for regular generative-AI use; McKinsey's survey included financial-services respondents among 14 sectors. The near-doubling year over year frames how fast value capture is being attempted.

Source McKinsey, The state of AI in early 2024
4

37% of surveyed financial firms cited report generation, synthesis, and investment research as a leading generative-AI use case, and 34% cited customer experience and engagement

These were the top generative-AI use cases by respondent interest, consistent with McKinsey's finding that value concentrates in document-heavy and customer-facing functions.

Source NVIDIA, State of AI in Financial Services 2024 survey
5

55% of surveyed financial firms reported actively seeking generative-AI workflows for their companies

The figure reflects demand intent among NVIDIA's surveyed financial-services respondents, a sample skewed toward firms already investing in AI.

Source NVIDIA, State of AI in Financial Services 2024 survey

Key Takeaways

McKinsey and Citi both project large value, but their figures are estimates under stated assumptions, not realized results.
McKinsey's 200-340bn annual banking estimate equals 9-15% of operating profit.
Citi's 170bn figure is a projected 2028 profit-pool uplift of about 9 percent.
Value clusters in document work, customer operations, and software engineering across multiple sources.
Treat these as potential ceilings under assumptions; adoption surveys show capture is still in progress.

Methodology

Figures are drawn from named research firms (McKinsey, Citi) and a vendor survey (NVIDIA), each reported with its source and year. Value figures are forward-looking projections under each source's assumptions, not audited outcomes, and are labelled as such. No statistic on this page is derived from data collected by this site.

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Planning estimates only — not financial, tax, or investment advice.