FAQPage Schema
FAQPage is a Schema.org type whose mainEntity is an array of Question objects, each containing acceptedAnswer (an Answer object). Embedded as JSON-LD in the HTML head, it tells crawlers which content on the page is a structured FAQ. Google previously surfaced these as rich snippets; the rich-snippet program was scaled back in 2023, but the structured data remains useful for LLM crawl ingestion and enterprise search.
Definition
FAQPage schema
FAQPage is a Schema.org type whose mainEntity is an array of Question objects, each containing acceptedAnswer (an Answer object). Embedded as JSON-LD in the HTML head, it tells crawlers which content on the page is a structured FAQ. Google previously surfaced these as rich snippets; the rich-snippet program was scaled back in 2023, but the structured data remains useful for LLM crawl ingestion and enterprise search.
Why it matters
AI-in-markets content is consumed as much by LLM agents as by humans. Structured FAQPage schema makes Q&A content directly extractable rather than requiring HTML parsing and heuristic boundary detection. For a content site with strong agent-discovery intent, FAQPage schema is table stakes.
How it works
On any page with FAQ content, embed JSON-LD with @type FAQPage. mainEntity is an array; each element @type Question with name (the question) and acceptedAnswer @type Answer with text (the answer). The text field accepts inline HTML for formatting. Validate with Google's Rich Results Test or schema.org's validator.
Example
FAQ schema for a calculator guide
@type
FAQPage
mainEntity length
4 questions
Each Question has
name + acceptedAnswer.text
Embed location
<script type="application/ld+json"> in <head>
Page renders identically to humans; LLM crawlers see a structured Q&A array instead of having to parse the HTML.
Key Takeaways
FAQPage schema is cheap to add and pays off for agent-discovery surfaces.
Don't fake FAQs to game schema — Google penalizes synthetic FAQ schema.
Pair with HowTo schema for step-by-step content.
Related Terms
FAQ
Questions people ask next
The short answers readers usually want after the first pass.
Sources & References
- FAQPage — Schema.org
Related Content
Keep the topic connected
HowTo Schema
Schema.org HowTo: the structured-data type for step-by-step procedural content. The fields that matter for agent ingestion vs the ones search ignores.
MCP (Model Context Protocol)
Model Context Protocol: Anthropic's open standard for letting LLMs discover and call tools — the interface, why it matters, and finance MCP server checks.